Case Study: Regional Marketing Outreach for LGBTQ+ Health Client

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We recently completed an advertising campaign for the Matthew 25 AIDS Services clinic based in Kentucky, with four clinics in their local region. This campaign had three major components to it, all geo-targeted - social media targeted advertising, mobile app advertising and YouTube/Google targeted advertising. As you can see from the performance reports shown here, our target market individuals reached was quite high, and because these ads were targeted to reach the key LGBTQ+ demographic Matthew 25 services, the number of impressions were quite high as well, across the board on all advertising platforms.
September 4, 2025

Pink Media in the News: June 2025

Check out some of the various news articles Pink Media was a part of this Pride season!
"These decisions to pull back have been underway for almost two years now," said Matt Skallerud, President of LGBTQ+ marketing firm Pink Media, to The New York Times. "A lot of bigger companies are taking a back seat because they are afraid to be boycotted from either the left or the right."
July 8, 2025

Nervous Corporate Sponsors Retreat from New York Pride

About 25% of corporate donors to New York Pride have canceled or scaled back their support, citing economic uncertainty and fear of retribution from the Trump administration.

"Corporations have become increasingly nervous in recent years as backlash has grown to gains made by the LGBTQ community, and especially by transgender people", said Matt Skallerud, the president of Pink Media, which specializes in LGBTQ marketing. "These decisions to pull back have been underway for almost two years now," he said. "A lot of bigger companies are taking a back seat because they are afraid to be boycotted from either the left or the right," said Mr. Skallerud.
May 21, 2025

Companies Pull Back From Pride Events as Trump Targets DEI

Pride organizers say major longtime backers are reducing their support as corporate America retreats from diversity initiatives under President Trump.

"After the Bud Light and Target double boycotts from both the right and the left in 2023, a lot of other companies said, 'Whoa, I think we need to slow down,'" Mr. Skallerud said. Some began to dial back spending on Pride-related marketing and events as a result. The retreat - at a moment when many LGBTQ people feel under threat - has added to criticism that corporations only support their community when it benefits them financially, a practice called "pinkwashing" or "rainbow capitalism." It suggests, Mr. Skallerud said, that some companies "were only in it halfheartedly, and they weren't completely our partners."
March 26, 2025

Pink Media - LGBTQ+ Courageous Changemakers

Breaking Barriers in LGBTQ+ Business Marketing!
Introducing our new video series, LGBTQ+ Courageous Changemakers.
To further amplify voices in LGBTQ+ inclusive growth markets, we are launching a new video series, LGBTQ+ Courageous Changemakers. This series aims to showcase success stories, interviews, client case studies, and more, inspiring our community with valuable insights and lessons. By sharing these narratives, we aspire to empower individuals to apply these learnings to their businesses and lives, fostering a sense of hope and resilience within our LGBTQ+ community.
April 4, 2025

Pink Media - Content as Advertising

Join us as we chat about some of our latest in LGBTQ+ content marketing advertising strategies

Pink Media & the #ILoveGay Content Marketing Ad Network

Introducing Pink Media's #ILoveGay Content Marketing Ad Network. By taking some of our tried-and-true strategy when it comes to using the art of storytelling when it comes to promoting our clients, along with our years of experience in helping companies large and small to get their 'story to tell' out there to a wider yet more relevant and targeted LGBTQ+ audience, we've now taken this to a whole new level, working with a wider variety of LGBTQ+ media, including bloggers, videographers, influencers and more.

#ILoveGay LGBTQ+ Content Marketing Strategy Partners

Having recently lost our #ILoveGay X platform, we are currently in the process of redefining what the #ILoveGay Network means and how we can help our clients in an even more effective way moving forward... What we are looking to do is develop a network of LGBTQ+ media, influencers and content creators who can expand upon the work and the strategy we have developed, to create the new #ILoveGay Content Marketing Ad Network.

X (formerly Twitter) Bans Pink Media & #ILoveGay Network, suppressing over 1 Million LGBTQ Voices. Who's Next?

From a business angle, we were hesitant to report this and put out a statement, in hopes that we would be able to recover our 250+ profiles on X from what they are calling a 'permanent suspension.' But since the morning of July 4th, 2024, when our entire network of profiles was taken down, we've received numerous emails, DMs and texts from LGBTQ+ folks from around the world asking us what has happened.

Articles We've Been A Part of for Pride Month June 2024

Check out some of the articles we were a part of for Pride Month 2024. The larger story that's been taking hold this Pride Month is how larger companies and brands have taken a few steps back with their LGBTQ+ outreach this year, and it's been the power of LGBTQ+ small business that has really risen to the occasion when it comes to helping support LGBTQ+ media, marketing firms and LGBTQ+ non-profits.

Pink Media Celebrates LGBTQ+ Small Business Successes Amid Pride 2024 Challenges

While much of corporate America has decided to sit this Pride season out, LGBTQ+ small business has risen to the challenge by supporting LGBTQ+ media, marketing and non-profit firms in 2024. The results thus far have been amazing!

Here we are in the final days of Pride Month, June 2024, and we want to acknowledge and show our appreciation and gratitude to the many LGBTQ+ small businesses that have stepped up to offset some of the advertising revenue losses experienced by LGBTQ media like Pink Media this year. Many large brands chose to sideline themselves for Pride 2024, still recovering from the backlash faced by Bud Light, Target, and even Disney in 2023. As a result, much of corporate America has decided to sit this Pride season out.

#ILoveGay Network Performance: Over 10 million video views in one week!

Over 10 million video views in one week! This is what happens when you work with a company that knows the world of online marketing & advertising inside and out!

Leland Vittert - On Balance: Target to Scale Back LGBTQ+ Merchandise

Check us out... Leland and I chatting about Bud Light, Target & Disney and the effects of the 'double boycott'. When businesses pull back from their support of the LGBTQ+ community, the pullbacks feel like a reaction not well thought through, but for us, this is our lives, it's personal. We don't have the luxury of just pulling back, jumping back into the closet and waiting for a better day.

Branding, Marketing, Advertising, Social Media & PR

Hey there, this is Matt Skallerud from Pink Media and the #ILoveGay Network, and today I'm diving into how your company's branding, marketing, advertising, social media, and PR can seamlessly merge into one powerhouse strategy.

Bye, Bye Cookies! Hello People-Based Marketing & Advertising

Hello and Happy March 2024 from Pink Media: A Company With Influence!
We can get your content and story out there via our #ILoveGay social media networks, reaching a broad yet targeted slice of the LGBTQ+ consumer online. Our followers, over 1.5 million strong and growing, can easily share it with their friends and followers, and allow your content to get the reach it deserves. We also apply the people-based element to our strategy here, engaging with our followers and turning a static one-way relationship into a fully engaged 2-way, human-centric relationship. And lastly, we can then amplify your message to an even larger yet targeted audience via cookie-free, paid advertising on social media, mobile apps, connected TVs, LGBTQ+ websites and more.

LGBTQ+ Business To Business Outreach

Hello and Happy New Year from the team at Pink Media - a company with influence! 2024 is getting off to a strong start. We've just submitted a bid for a rather large LGBTQ+ business-to-business project that we're excited and hopeful to win. As I was putting together notes on why we're uniquely qualified to take on this role, I thought it might be good to share these thoughts with you all as my New Year's message for 2024.

Monitor & Amplify

Whether it's a destination, a film, a theatrical production, a book release or more... we can find some of the best content by monitoring the Internet and social media for specific keywords, simultaneously curating and sharing that content to a targeted LGBTQ+ audience that is specifically interested in your product or service. Let us make this part of your cutting-edge marketing mix as we enter 2024... it's just part of our overall strategy to keep our clients visible in front of their targeted LGBTQ+ audience online 24/7, 365 days per year.

The Evolution of LGBTQ+ Media as we enter 2024

In the LGBTQ+ world, that is our #ILoveGay business model. A hybrid media & marketing firm with a dose of content creation brought in as needed. We've had a record year in 2023 with bringing elements of this strategy to the marketplace... and we're poised to bring this all together in an even stronger way for our clients in 2024, with our #ILoveGay network now reaching over 1.5 million followers and growing fast. So give us a call or e-mail us today... we'd love to work with you.

LGBTQ+ Entertainment Marketing

...and then we amplify that content via our #ILoveGay social media network, keeping that content out there and visible to the LGBTQ+ community online on a more regular and consistent basis. Paid campaigns that take this amplification to the next level perform even better, with impressions, engagements and click-throughs that rival any banner ad campaigns from a decade ago.

Removing the Gatekeepers in the Way of YOU Getting Your LGBTQ+ Message Out

So how does an LGBTQ+ media & marketing company fit in in today's self-publishing and self-promoting world? The answer is by partnering with you to help take YOUR content and get it out there to an even wider while more targeted LGBTQ+ audience.

Trouble Targeting LGBTQ+ on Social Media?

I don't know about you, but for us, when it comes to advertising, Facebook and Instagram targeting has become more and more of a challenge lately.

You've got the content, we've got the LGBTQ+ targeted audience & distribution

...in this adversity lies opportunity for both destinations and brands, to partner and team up with LGBTQ+ media such as #ILoveGay, allowing us to run your LGBTQ+ content for you. You'll benefit by the increased exposure your organization will be receiving from a specifically LGBTQ+ audience... and that's not just random LGBTQ+ exposure. It's targeted to LGBTQ+ individuals who have shown an interest in travel to your destination, or perhaps have shown an interest in your company's product or service category, such as travel, theatre, sports, food and so much more.

Pink Media at the Nexus of LGBTQ+ PR & Advertising

I'd like to take this time to summarize who we are, what we do and how we believe we can partner with you to best reach your target market within the LGBTQ+ community online. First, Pink Media's business strategy... it's a cutting-edge strategy that lies at the nexus of LGBTQ+ PR & Advertising, with an #ILoveGay twist! Our job is to keep your message alive and in front of your targeted LGBTQ+ audience 24/7, 365 days per year.

Pink Media - Meta's Launch of Threads

Let's talk about Threads. But first, some context... we all know what Stories are, but remember back when they were just Snaps? Then the Snaps technology was "borrowed" by all of the major social media platforms and became Stories. The same thing happened with Reels... once upon a time they were just TikToks. Now they are Shorts and Reels.

LGBTQ+ Business Blog & Articles

LGBTQ+ Social Media Topics