Pink Media in the News: June 2025

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Pink Media in the News: June 2025
Check out some of the various news articles Pink Media was a part of this Pride season!

Some industry experts suggest the DEI panic from corporations predates Trump's second presidential win and began with the extreme right-wing backlash over Bud Light's 2023 partnership with transgender influencer Dylan Mulvaney. According to Matt Skallerud, president of LGBTQ+ marketing agency Pink Media, the Bud Light boycott - which reportedly cost the multinational beer company, Anheuser-Busch, an estimated $1.4 billion in organic revenue - signaled the beginning of the end of corporate DEI policies in the United States. He says business for firms like his has been much quieter the past two years.

"These decisions to pull back have been underway for almost two years now," said Matt Skallerud, President of LGBTQ+ marketing firm Pink Media, to The New York Times. "A lot of bigger companies are taking a back seat because they are afraid to be boycotted from either the left or the right."

• https://www.intomore.com/culture/fearing-trumps-wrath-corporations-back-out-of-new-york-pride/
• https://www.nytimes.com/2025/03/26/us/pride-corporate-sponsors-dei.html
• https://www.pressreader.com/usa/democrat-chronicle/20250601/282299621102436
• https://www.wired.com/story/the-era-of-woke-brand-activism-is-over/
• https://emplifi.io/resources/blog/10-lgbtq-marketers-to-follow-on-social-media/

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