Pink Media - LGBTQ+ Courageous Changemakers

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Breaking Barriers in LGBTQ+ Business Marketing!
Introducing our new video series, LGBTQ+ Courageous Changemakers

Hi, this is Matt Skallerud, President of Pink Media. Last week I had the opportunity to attend my first business conference since the election in November of last year. I attended the Association of National Advertisers' AIMM GrowthFronts. If you don't know who AIMM is, they are one of the leading voices in inclusive marketing, driving innovation and industry best practices. With a strong emphasis on LGBTQ+ marketing, this event made for a great opportunity to meet up and network with other LGBTQ+ advertising, marketing & media professionals, as well as a whole host of others in the multicultural marketing world. One of my top takeaways was that in light of so many changes happening at such a rapid speed right now, it might be time for us all to reframe the work we do, with our eye focused more intently on the business outcome from all of our work... growth. With DEI initiatives under attack across such a wide swath of the business world today, focusing on "inclusive growth markets", with the LGBTQ+ community being a big part of this initiative, might just be the conversational change we need as we continue discussions with businesses large and small about how they can continue to keep themselves relevant and in front of their targeted LGBTQ+ consumers in the months ahead.

With that said, we have decided to try and do our part in elevating and amplifying these voices within the space of LGBTQ+ inclusive growth markets. We're launching a new video series this month under the theme of LGBTQ+ Courageous Changemakers in our business, marketing, advertising and media world. What we're looking for is to bring forward stories of success in this ever-changing landscape, staying focused on our primary goal of enabling others to hear and listen to these stories and hopefully feel inspired by what they've learned. These stories can be in the form of interviews, client case studies and more. They should be designed to fulfill our main intent, which is that other members of our community hear these stories and learn from them, applying some of the lessons, trials and tribulations from others in our community to their own respective businesses, or simply to their own individual lives. These stories should also inspire a sense of hope at a time when it's most needed in our LGBTQ+ community, both in the US and abroad.

So join me on this journey by sending over some of your ideas and topics that we could bring to this new series empowering our LGBTQ+ community with stories from some of our best and brightest LGBTQ+ Courageous Changemakers. Thank you.

Are you interested in being a part of these LGBTQ+ conversations? We work with any budgets... call us at (323) 963-3653 or contact us here to get started.