LGBTQ Request for Proposals

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LGBTQ Request for Proposals


 


Lesbian Travel To San Francisco - March to June 2020

We are accepting proposals from all forms of LGBTQ Media (Print, Digital, Social, Video, Mobile, E-Mail, Podcasts & Influencers). Please summarize what your company is able to do in terms of lesbian outreach for travel to San Francisco. Campaign would be for 30 days, and would run between March and June 2020. Please submit your proposal to Matt@PinkMedia.LGBT, summarizing your offering at two levels - $1,000 and $2,500 per month, gross*.

Please be detailed in what you're able to offer, i.e., 100,000 ad impressions at $10 CPM, 25,000 stand-alone emails at $25 CPM, 10,000 video views at $35 CPM, 10,000 social media post impressions at $25 CPM, etc. Also, please include an attached media kit, or simply summarize your company's target market, reach, viewers/listeners/downloads monthly, etc.

For influencers, please submit proposals at $500 and $1,000 gross. If you're an influencer and you have posted about lesbian travel to San Francisco in the past with good results in terms of user engagement, that is a plus. Influencers will be selected based on not just their number of followers, but also which ones have a stronger and more engaged follower base. If you would like to be considered for a hosted fam trip to San Francisco as part of this proposal, please let us know dates you would be available between April and June 2020, including being in San Francisco for Pride.

Also for influencers & content creators, if you're able to repurpose some of your original content related to lesbian travel to San Francisco, that is a plus. Ideas include 1) taking your original blog post and updating it with a paragraph or two highlighting upcoming events, 2) taking your original video and updating it with video snippets from San Francisco Tourism, as well as 3) updating photos in your blog post, article or video with a few San Francisco Tourism lesbian-focused photos and imagery as well.

NOTE: original content created on behalf of this client in your proposal is a plus, i.e., having one of your writers create a unique article, video, podcast, etc.

Performance will be measured based on quality traffic that results in measured room nights in hotels.

Proposals are due by March 15, 2020. We will review each proposal and follow up with you to let you know if you've been selected by March 20, 2020. All collateral materials will be sent to selected media by March 25, 2020 for an April 1, 2020 launch for some, and a May 1 and/or June 1, 2020 launch date for others.


 


New CBD Product Launch - April to June 2020

We are accepting proposals from all forms of LGBTQ Media (Print, Digital, Social, Video, Mobile, E-Mail, Podcasts & Influencers). Please summarize what your company is able to do in terms of LGBTQ outreach for a new CBD company which has recently launched. Campaign would be for 30 days, and would run between April and June 2020. Please submit your proposal to Matt@PinkMedia.LGBT, summarizing your offering at two levels - $1,000 and $2,500 gross*. For influencers, please submit proposals at $500 and $1,000 gross.

Please be detailed in what you're able to offer, i.e., 100,000 ad impressions at $10 CPM, 25,000 stand-alone emails at $25 CPM, 10,000 video views at $35 CPM, 10,000 social media post impressions at $25 CPM, etc. Also, please include an attached media kit, or simply summarize your company's target market, reach, viewers/listeners/downloads monthly, etc.

If you're an influencer and you have posted about personal CBD use in the past with good results in terms of user engagement, that is a plus. Influencers will be selected based on not just their number of followers, but also which ones have a stronger and more engaged follower base.

For all other media, content created on behalf of this client is a plus, i.e., having one of your writers create a unique article, video, podcast, etc. We will have a formal press release available to you as a basis for your content.

Performance will be measured based on quality traffic that results in product sales.

Proposals are due by March 15, 2020. We will review each proposal and follow up with you to let you know if you've been selected by March 20, 2020. All collateral materials will be sent to selected media by March 25, 2020 for an April 1, 2020 launch for some, and a May 1 and/or June 1, 2020 launch date for others.



* Gross Vs. Net Costs in Advertising


 




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