LGBTQ Request for Proposals

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LGBTQ Request for Proposals


 


New CBD Product Launch - April to June 2020

We are accepting proposals from all forms of LGBTQ Media (Print, Digital, Social, Video, Mobile, E-Mail, Podcasts & Influencers). Please summarize what your company is able to do in terms of LGBTQ outreach for a new CBD company which has recently launched. Campaign would be for 30 days, and would run between April and June 2020. Please submit your proposal to Matt@PinkMedia.LGBT, summarizing your offering at two levels - $1,000 and $2,500 gross*. For influencers, please submit proposals at $500 and $1,000 gross.

Please be detailed in what you're able to offer, i.e., 100,000 ad impressions at $10 CPM, 25,000 stand-alone emails at $25 CPM, 10,000 video views at $35 CPM, 10,000 social media post impressions at $25 CPM, etc. Also, please include an attached media kit, or simply summarize your company's target market, reach, viewers/listeners/downloads monthly, etc.

If you're an influencer and you have posted about personal CBD use in the past with good results in terms of user engagement, that is a plus. Influencers will be selected based on not just their number of followers, but also which ones have a stronger and more engaged follower base.

For all other media, content created on behalf of this client is a plus, i.e., having one of your writers create a unique article, video, podcast, etc. We will have a formal press release available to you as a basis for your content.

Performance will be measured based on quality traffic that results in product sales.

Proposals are due by March 15, 2020. We will review each proposal and follow up with you to let you know if you've been selected by March 20, 2020. All collateral materials will be sent to selected media by March 25, 2020 for an April 1, 2020 launch for some, and a May 1 and/or June 1, 2020 launch date for others.



* Gross Vs. Net Costs in Advertising


 




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